The Singer vs The Microphone.

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Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people.

This new technology is fascinating to a lot of people. Imagine there are seminars and courses on how to set up a microphone, how to switch it on, how to fiddle with the dials.

Imagine people start writing articles like “The Power of the Microphone”, “How To Make Millions With A Microphone” and “Microphone Wealth Strategies”.

To some people it seems like it is the microphone that is making people rich but they are missing the biggest point.

The money doesn’t go to people who know how a microphone works, it goes to the people who know how to sing!

Today we have social media as the new “microphone”. It takes a message and gets it out to the world almost instantly.

Many people have become obsessed by this new technology. They attend courses called ““Social Media Millions” and “Make Money Online”. Some courses are good but many get people focussed on the wrong thing.

It’s not social media that makes people rich. It’s their message.

The Social Media just makes them louder. Just like a bad singer is a loud bad singer when they have a microphone, a terrible business message just gets ignored by more people online.

If you were alive at the time of the microphone I would advise you to get good at singing NOT get good at setting up a microphone.

Today you need to get good at pitching your ideas, productising your value, building your profile and empowering your community NOT get good at fiddling with websites.

 

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9 Comments.

  1. Great point Daniel – I’ll use this link for my next blog post on ’7 reasons why blogs fail’ which is being refined as we speak. Could also use the analogy of the guitar which was always a backing instrument until Charlie Christian played with an amplifier. Only then could he make a solo stand out and the guitar hero could emerge.

  2. Great point and something that a lot of people miss…. goes back to quality over quantity and actually thinking about adding value rather than just spamming!!

  3. Good simple clean logic. Thanks for saying it so simply Daniel.

    It’s one of the reason we keep pointing people at you, you are a great example of working on yourself first, then refining your message, and then adding value to others.

    Keep up the good work,
    Simon

    http://www.SimonHedley.com
    http://www.TheSimpleIdea.com

  4. As is so often the case, technology gets confused with the end result. Social media is the method of delivery. Simply engaging the technology does not mean your message will come through in the way you intend. Great post.

  5. Definitely agree. As a Virtual Assistant, I do help my customers with outsourced admin and marketing, but if I don’t think it’s for them, I tell them.

    One of my customers gets very frustrated with his computer. People keep putting pressure on him to start using Social Media. He is very experienced and his skills sure can sing. To continue with your analogy, he’s a bit more like an opera singer, so why bother with the microphone?

    I have steered him away from Social Media, because I know he would find it irritating. Instead, he is now having success with a good old fashioned direct mail campaign. He didn’t need a microphone shoved in front of his face. He just needed to be pointed in the direction of the stage.

  1. [...] June 27, 2011 by Dapo Adesanya 0 Comments Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people. Imagine there are seminars and courses on how to set up a microphone, how to switch it on, how to fiddle with the dials. Imagine people start writing articles like “The Power of the Microphone”, “How To Make Millions With A Microphone … Read More [...]

  2. [...] Singer vs. The Microphone (first written by Daniel Priestly from KPI) – picture this, your living in the late 1800′s and the microphone is first invented. [...]

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